D&AD NEW BLOOD AWARDS 2022
NETFLIX

The Brief: Create excitement for non-English language content amongst UK audiences, and leverage this as a conversation driver among fans of entertainment. Develop a campaign that gets more UK audiences to consider, explore, try watching and talk about non-English language films and series on Netflix.

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Insight: Since COVID, the interest in foreign language has jumped 50%. This is due to people's desire to experience other cultures even without the possibility of travelling.

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The Solution: Netflix x Feastbox Collaboration. This campaign is a way for people to consume Netflix's foreign content in a more immersive way. A direct to your door meal kit, allowing consumers to experience foreign culture with Netflix and Feastbox.