AIR JORDAN
WORLD OF FLIGHT LAUNCH

The Brief: To celebrate the opening of World of Flight, Jordan's first flagship store launching in Milan. Create a disruptive wow moment that sets the tone for all that’s to come and gets basketball & streetwear fans everywhere talking.

The Solution: A PR stunt that captivates and engages fans worldwide to create global buzz around the Air Jordan brand and awareness of the World Of Flight launch.

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Jordan Air Drop

An immersive activation set to take place in five iconic cities—Milan, New York, Paris, London, and Chicago. Teaming up with local street artists for limited edition collaboartions, to create a global scavenger hunt that'll have sneakerheads everywhere buzzing. Think limited edition Air Jordan merch, cryptic clues dropped on social media, and fans racing against the clock to uncover hidden treasures. It's all about creating a connected community and building hype on an international scale.