COORS LIGHT

The Brief: Coors Light want to enable their consumers to find ways to refresh, recharge and keep up with life. Surrounded by a world that is ‘always on’ thanks to the digital realm, how can Coors Light remind people to actively take time to refresh?

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The Solution: A campaign about living in the moment away from the online world. Taking the time to do something that helps you unwind and refresh. Whether this is camping with friends, taking part in sporting activities, going to a concert or simply taking the time to relax by yourself. Coors wants to remind you to live your refreshing moments, to recharge, relax and refresh.