1800 TEQUILA

The Brief: 1800 Tequila is a premium brand made from 100% Weber blue agave handpicked and harvested in the highlands of Jalisco, Mexico. Build awareness of 1800 Tequila in Europe using ATL, BTL and TTL communications in order to position it as a premium brand while driving consumer switching behavior and building a brand community around 1800 Tequila.

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The Solution: 1800 Tequila is showcasing its rich heritage and expertise through exclusivity. This new chapter focuses on connecting with their consumers, giving them an insight to behind-the-scenes of 1800 Tequila and showcasing the people behind the brand. The call to action , Discover The Journey  invites the consumers to learn more about 1800 Tequila and its process. Building a community through consumer experiences and educating consumers on what it is that makes 1800 Tequila a refined and premium spirit.

• Dedicated Venues and Sponsorships

• Immersive Exhibitions

• Out of Home Campaign

• Social Media community and Education Programme